Why Microsoft Shouldn’t Have Bothered ‘Scroogling’ Google

That Microsoft is using this silly word in TV and online ads nevertheless remains a conundrum. I’d thought the company had stopped nastily smearing competitors right after its painful antitrust experience. Now I’m wondering if this inexplicable little word is just a simple faux pas, or a sign that the company is returning to its innately competitive, if not exactly pleasant, roots.

I broke my own rules and turned to Google’s search engine to dig deeper.

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