Syfy, known to viewers as Sci-Fi up until 2009, recently celebrated its 20-year anniversary.
Along with the channel’s revamped branding, new strategies for formulating and distributing content online emerged. Whether it’s populating Syfy Sync (a second-screen experience for Android and iPad) or preparing for the April 2013 launch of Defiance (dubbed “the world’s first videogame/TV series hybrid”), Syfy is striving to keep pace with viewers’ ever-changing TV viewing habits while
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