Facebook Gets Simpler, More Complicated

Here’s the first thing you may notice about the new Facebook — the word “Facebook” doesn’t appear anywhere on it. Just one blue-on-white, lowercase “f.”

It’s indicative of a couple of things — first of all, Facebook is so famous it doesn’t need to use its full name any more. Secondly, the company has a new religion: make the design as clean as possible. Remove all unnecessary pixels (and yes, the company talks about it in

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